Cambridge Who’s Who Multi-Media Program: Your Personal Brand Management Tool

Once you have created your personal brand, maintaining it can be time consuming, but Cambridge Who’s Who is here to help.

Today, developing and marketing your personal brand is an important part of becoming successful. Your personal brand defines who you are, what you have to offer and helps to remind others of the qualities that make you unique. With a strong personal brand, you can increase your career and business opportunities and eliminate your competition. Read more about the importance of personal branding on the Cambridge Who’s Who Resource Center.

Once you have defined your personal brand, how do you promote it? How do you make it a staple in the market and more importantly, how do you maintain your personal brand so that it is remembered? One way to accomplish this is by participating in the Cambridge Who’s Who Multi-Media Promotions Program. The Multi-Media Program increases your visibility on major search engines through the distribution of one or more press releases about your endeavors. Your press release can also be used to announce something noteworthy such as a special event, achievement or promotion.

To assist you, the Cambridge Who’s Who editorial department writes a news release announcing your inclusion in the Cambridge Who’s Who Registry as well as any career achievements, personal accomplishments or business ventures that you want to highlight. The public relations department then sends your press release out to all major search engines including Google, Yahoo and MSN, allowing others to find you and your company online. By increasing your presence on the Internet, you will strengthen your personal brand. Every time you use a multi-media press release to announce an important event or other news that attracts public and media interest, you reinforce your personal brand.

Once your press release has been distributed online, you will be in a position where you can be found on one of the first results pages when someone types your name into a search engine. This calls immediate attention to your achievements and puts you on the map with global recognition and exposure, making you a more valuable networking contact and job candidate. Include a link to your website in the electronic version of your press release, and you will also drive traffic back to your website where others can find out more information about you and become more familiar with your brand.

For added exposure, you can also use your press release in the following ways:

• Link to it from your website or blog;
• Print and submit it to additional media outlets, including local newspapers, associations you belong to, magazines and newsletters that you subscribe to, your company’s public relations department, etc.; and
• Showcase it in your office or share copies with your family, friends, colleagues and clients.

Cambridge Who’s Who Multi-Media Promotions Program – Get Started!

So how do you get started in utilizing this immense benefit from Cambridge Who’s Who? It is easy! Simply call (516) 535-1515 x1343 or send an email to multimedia@cambridgewhoswho.com. Indicate that you are interested in the Cambridge Who’s Who Multi-Media Promotions Program and leave your name, member number and contact information.

A premier member services representative will contact you to discuss the Multi-Media Promotions Program in detail and gather all of the relevant information for your press release if you demonstrate further interest. Your information is then forwarded to the Cambridge Who’s Who editorial department where your press release is drafted. Next, you will receive a copy of your press release for your review as well as an authorization form. You will be able to make any changes to your press release as needed and once you are satisfied with your edits, all you need to do is sign the authorization form and send it back to the Cambridge Who’s Who public relations department. Once we receive your signed authorization form and final press release, it will be uploaded to the web and distributed widely online!

Cambridge Who’s Who Learning Center

Share your knowledge and gain additional exposure.

You want to be noticed as an expert but you are having a huge problem because no one knows who you are. How do you get yourself recognized? In the beginning of the month we discussed how to tailor your online Cambridge Who’s Who profile to promote your strengths and expertise in your field. See My Online Profile: Can You See that I’m an Expert. Now we take a look at the Cambridge Who’s Who Resource Center as means for you to position yourself as an expert.

The Cambridge Who’s Who Resource Center is a place for members and non-members to gather information and seek advice on popular topics such as business networking, building your personal brand, starting your own company, marketing your products and services and making yourself into a valuable contact. Articles are published in the Resource Center for your benefit, so you can learn from them, but what if others can learn from you?

Think about what advice you have to offer, what experiences you can draw from and what topics you can write about to help others. If you cannot come up with a compelling idea for an article, simply check the Resource Center for the topic of the month. Once you have an idea in mind, join the Cambridge Who’s Who Contributing Author Program. This program provides you and other Cambridge Who’s Who members with a public forum to share your expertise and the opportunity to be published online.

As a Cambridge Who’s Who contributing author you will also receive a biography highlighting your areas of expertise, credentials and professional experience as well as announcements on the site about your recent accomplishments and endeavors. Imagine, not only will you be an author, but you will be considered a valuable resource in your industry. This is a great way for you to increase your visibility online and show others that you are an expert.

Ready to be published? Email us at exposure@cambridgewhoswho.com with your first and last name, member number, areas of expertise and article ideas.

Cambridge Who’s Who Learning Center

Your profile makes the first impression for you, be sure it’s saying the right thing.

Cambridge Who’s Who Learning Center