Cambridge Who’s Who Video Interview and Distribution Program

Capture Your Message on Film and Deliver it to the World


Cambridge Who’s Who is pleased to introduce the Video Interview and Distribution Program, a simple yet powerful way to increase your online visibility and share information about your brand, products or services. We have partnered with an experienced video production company to deliver a first-rate, professional interview that can yield new career growth and business development opportunities for you.

In today’s wired world, a visual presentation can be far more meaningful to your audience than a written document. People are becoming increasingly desensitized to the text they read – online and offline. And as humans become busier than ever, they are being more selective of what they take in – an essential part of remaining focused. Now is the best time to utilize video to express yourself in a shortened amount of time; people will see you in your surroundings and get a better sense of who you are and what you stand for. They will also pick up on many key visual cues that they would normally miss out on when reading a news release, interview transcription or proposal letter.

Video is the ultimate platform to capture your audience, gain influence and enhance your credibility. And with popular video sharing sites such as YouTube and Google Video on the rise, the format has become immensely valuable – even indispensable – for advertising, education and advocacy purposes. Likewise, professionals are creating video resumes to submit to potential employers. The format allows them to candidly showcase their personality while distinguishing themselves from the pack. Additionally, individuals who are interested in proving their newsworthiness and earning the attention of the media (such as magazine editors and television/radio producers) are discovering that there is no better way to be noticed than with a video interview.

You can use your Cambridge Who’s Who video interview as an outlet to build your client base, drive sales, spread important communications, or appeal to a special interest or cause. After we have alerted your fellow Cambridge Who’s Who members and other professionals about it, you also help determine to what extent your video is available in the public domain. Remember, when someone else knows how you can help them, they are more likely to view you as a valuable contact and reach out to you. So we recommend you use traditional media and marketing channels to distribute your custom-created recording in addition to linking it to your website and/or blog.

Action! The Cambridge Who’s Who Video Interview and Distribution Program at Work

Once you enroll in this new program, we will connect you directly with a producer to set up an appointment for your professional video shoot. An experienced director/interviewer and cameraperson will show up at your office, home or designated location for a three-hour video shoot. In this time, the trained personnel will conduct a one-hour interview with you – this is the perfect opportunity to mention any updates or projects in progress, while describing in detail your career objectives, experience and successes.

Out of the hour’s worth of footage collected during your shoot, the editors will take the strongest points to construct an engaging DVD featuring high-quality video, audio and graphics. We provide you with 25 copies of this extended version that you can give to family, friends, clients and other business contacts. A condensed version approximately two minutes long will also be created for upload to video sharing sites such as YouTube, Vimeo, Metacafe, Yahoo! Video and the Videos section of Cambridge Who’s Who Connect.

To announce your video interview to the world, we will also create a personalized news release, which will include your two-minute, promotional video and be distributed to leading online search engines and media outlets. Furthermore, we will provide you with additional online exposure through our “Cambridge Who’s Who on the Web” sites.

These steps will help you gain additional contacts and exposure. Whenever anyone types your name into a major search engine, not only will they pull up your press release, but they can also watch a high-quality, two-minute video about you and your accomplishments. And, of course, once you have the two-minute video file in hand, you can upload it to your personal/company websites and blogs.

For more information on the Cambridge Who’s Who Video Interview and Distribution Program, please e-mail exposure@cambridgewhoswho.com. To view an edited version enhanced with audio and graphics, please go to Cambridge Who’s Who Connect and watch our Exclusive Video Interview with Dr. David A. Junge.

Reach Your Target Audience with the Cambridge Who’s Who E-Release Program

The challenge of becoming an effective networker often involves not knowing where to find potential contacts. The E-Release Program is a fast, efficient and safe way to connect with thousands of Cambridge Who’s Who members and a select group of non-members all at once. We have developed a powerful bulk e-mail marketing system to share your online Cambridge Who’s Who press release(s), or “e-releases,” with a targeted list of professionals.

The message we create, delivered straight to the recipients’ inboxes, labels you as a valuable resource in your field and includes a direct link to a news release written by the Cambridge Who’s Who editorial staff highlighting key information about you, your products and services. We will also include a link to your public profile on Cambridge Who’s Who Connect (www.CambridgeWhosWhoConnect.com), our robust online networking site. If you have not yet activated your free account on the site, please do so by clicking on this link: Sign up for Cambridge Who’s Who Connect! (Note: You must be a Cambridge Who’s Who member to create a profile and participate in the community.)

Once your customized e-release message is composed, we will ensure that it reaches professionals in the industries and/or region(s) of your choice. Upon reviewing your information, recipients will become intrigued and want to discover more about you. At this point, they can complete a simple, online contact form, and we will promptly forward their comments and inquiries to you. This ensures that your private contact information, such as your personal or work email address, will remain confidential.

The benefits to online networking are tenfold, yielding a broadened business network, increased visibility and valuable exposure. When others receive a link to your Cambridge Who’s Who e-release and Connect profile via email, they will view you as a proactive networker and key professional relationships will be forged. Additionally, your E-Release Campaign carries a respected third-party endorsement from Cambridge Who’s Who, the leading organization for professional development, business growth and global networking through personal branding. This will help you to garner recognition as a trusted resource in your field.

For more information or to enroll in the Cambridge Who’s Who E-Release Program, email networking@cambridgewhoswho.com or call 516-535-1515 today.

Cambridge Who’s Who Multi-Media Program: Your Personal Brand Management Tool

Once you have created your personal brand, maintaining it can be time consuming, but Cambridge Who’s Who is here to help.

Today, developing and marketing your personal brand is an important part of becoming successful. Your personal brand defines who you are, what you have to offer and helps to remind others of the qualities that make you unique. With a strong personal brand, you can increase your career and business opportunities and eliminate your competition. Read more about the importance of personal branding on the Cambridge Who’s Who Resource Center.

Once you have defined your personal brand, how do you promote it? How do you make it a staple in the market and more importantly, how do you maintain your personal brand so that it is remembered? One way to accomplish this is by participating in the Cambridge Who’s Who Multi-Media Promotions Program. The Multi-Media Program increases your visibility on major search engines through the distribution of one or more press releases about your endeavors. Your press release can also be used to announce something noteworthy such as a special event, achievement or promotion.

To assist you, the Cambridge Who’s Who editorial department writes a news release announcing your inclusion in the Cambridge Who’s Who Registry as well as any career achievements, personal accomplishments or business ventures that you want to highlight. The public relations department then sends your press release out to all major search engines including Google, Yahoo and MSN, allowing others to find you and your company online. By increasing your presence on the Internet, you will strengthen your personal brand. Every time you use a multi-media press release to announce an important event or other news that attracts public and media interest, you reinforce your personal brand.

Once your press release has been distributed online, you will be in a position where you can be found on one of the first results pages when someone types your name into a search engine. This calls immediate attention to your achievements and puts you on the map with global recognition and exposure, making you a more valuable networking contact and job candidate. Include a link to your website in the electronic version of your press release, and you will also drive traffic back to your website where others can find out more information about you and become more familiar with your brand.

For added exposure, you can also use your press release in the following ways:

• Link to it from your website or blog;
• Print and submit it to additional media outlets, including local newspapers, associations you belong to, magazines and newsletters that you subscribe to, your company’s public relations department, etc.; and
• Showcase it in your office or share copies with your family, friends, colleagues and clients.

Cambridge Who’s Who Multi-Media Promotions Program – Get Started!

So how do you get started in utilizing this immense benefit from Cambridge Who’s Who? It is easy! Simply call (516) 535-1515 x1343 or send an email to multimedia@cambridgewhoswho.com. Indicate that you are interested in the Cambridge Who’s Who Multi-Media Promotions Program and leave your name, member number and contact information.

A premier member services representative will contact you to discuss the Multi-Media Promotions Program in detail and gather all of the relevant information for your press release if you demonstrate further interest. Your information is then forwarded to the Cambridge Who’s Who editorial department where your press release is drafted. Next, you will receive a copy of your press release for your review as well as an authorization form. You will be able to make any changes to your press release as needed and once you are satisfied with your edits, all you need to do is sign the authorization form and send it back to the Cambridge Who’s Who public relations department. Once we receive your signed authorization form and final press release, it will be uploaded to the web and distributed widely online!

Cambridge Who’s Who Learning Center