Cambridge Who’s Who Multi-Media Program: Your Personal Brand Management Tool

Once you have created your personal brand, maintaining it can be time consuming, but Cambridge Who’s Who is here to help.

Today, developing and marketing your personal brand is an important part of becoming successful. Your personal brand defines who you are, what you have to offer and helps to remind others of the qualities that make you unique. With a strong personal brand, you can increase your career and business opportunities and eliminate your competition. Read more about the importance of personal branding on the Cambridge Who’s Who Resource Center.

Once you have defined your personal brand, how do you promote it? How do you make it a staple in the market and more importantly, how do you maintain your personal brand so that it is remembered? One way to accomplish this is by participating in the Cambridge Who’s Who Multi-Media Promotions Program. The Multi-Media Program increases your visibility on major search engines through the distribution of one or more press releases about your endeavors. Your press release can also be used to announce something noteworthy such as a special event, achievement or promotion.

To assist you, the Cambridge Who’s Who editorial department writes a news release announcing your inclusion in the Cambridge Who’s Who Registry as well as any career achievements, personal accomplishments or business ventures that you want to highlight. The public relations department then sends your press release out to all major search engines including Google, Yahoo and MSN, allowing others to find you and your company online. By increasing your presence on the Internet, you will strengthen your personal brand. Every time you use a multi-media press release to announce an important event or other news that attracts public and media interest, you reinforce your personal brand.

Once your press release has been distributed online, you will be in a position where you can be found on one of the first results pages when someone types your name into a search engine. This calls immediate attention to your achievements and puts you on the map with global recognition and exposure, making you a more valuable networking contact and job candidate. Include a link to your website in the electronic version of your press release, and you will also drive traffic back to your website where others can find out more information about you and become more familiar with your brand.

For added exposure, you can also use your press release in the following ways:

• Link to it from your website or blog;
• Print and submit it to additional media outlets, including local newspapers, associations you belong to, magazines and newsletters that you subscribe to, your company’s public relations department, etc.; and
• Showcase it in your office or share copies with your family, friends, colleagues and clients.

Cambridge Who’s Who Multi-Media Promotions Program – Get Started!

So how do you get started in utilizing this immense benefit from Cambridge Who’s Who? It is easy! Simply call (516) 535-1515 x1343 or send an email to multimedia@cambridgewhoswho.com. Indicate that you are interested in the Cambridge Who’s Who Multi-Media Promotions Program and leave your name, member number and contact information.

A premier member services representative will contact you to discuss the Multi-Media Promotions Program in detail and gather all of the relevant information for your press release if you demonstrate further interest. Your information is then forwarded to the Cambridge Who’s Who editorial department where your press release is drafted. Next, you will receive a copy of your press release for your review as well as an authorization form. You will be able to make any changes to your press release as needed and once you are satisfied with your edits, all you need to do is sign the authorization form and send it back to the Cambridge Who’s Who public relations department. Once we receive your signed authorization form and final press release, it will be uploaded to the web and distributed widely online!

Cambridge Who’s Who Learning Center

CamBiz™: A Company Directory

Increase your visibility and your networking possibilities through Cambridge Who’s Who.

As a member of Cambridge Who’s Who you are provided with an online profile to showcase your accomplishments and endeavors. It’s the page where you explain who you are, what you do and what has motivated you to become successful in your career. Your Cambridge Who’s Who profile also includes your photo, contact information and any other relevant biographical information you decide to share. So, if you have all of that, then what is CamBiz™ and why do you need it?


The Cambridge Business (CamBiz™) directory is a special section of www.CambridgeWhosWho.com

Unlike your personal profile (which is all about you), CamBiz™ focuses solely on your company. Here you can include a mission statement, an expanded description of your business and its core products and services and an image of the logo. You can also list your company’s full contact information, including a mailing address, phone number, fax number, email address and website URL. Another great feature of CamBiz™ is that your listing is directly linked to your profile, so that members who view your business listing can follow a link back to your personal page to find out more information about you. CamBiz™ gives you additional exposure while providing you with an outlet to promote your company. This is particularly valuable for our entrepreneurs, consultants and freelancers.

CamBiz™ has one other extra benefit: free advertising. If you offer a Cambridge Who’s Who member discount in your CamBiz™ profile, you will receive an advertisement listed in the “Exclusive Offers” section of the left-hand sidebar. Exclusive offers rotate throughout the members-only pages of the website and provide direct links to CamBiz™ listings, thus drawing more attention to your business and personal profiles. Furthermore, members who offer a discount to their fellow Cambridge Who’s Who members are considered for the Featured Business section of Who’s News, the Cambridge Who’s Who newsletter.


CamBiz™ profiles are also listed on the My Cambridge page of the website. This brings you additional exposure based on the industries you indicate in your listing. Members have the option of customizing their homepage by selecting the industries they are interested in so that only relevant
information is displayed on their My Cambridge page. Make sure you select the appropriate industries when completing your CamBiz™ application so that you appear on My Cambridge.

Ready to submit a CamBiz™ listing?
Follow these steps and download the CamBiz™ Instructions and Guidelines.

1. Log into www.cambridgewhoswho.com using your assigned username and password.
2. On the “My Cambridge” page, select the CamBiz™ link that appears in the horizontal navigation bar along the top of your screen.
3. Select the “Post Your Business” button.
4. Fill out the application form.
5. Once your application has been approved (allow 24 to 48 hours for review) it will be listed in CamBiz™.

We look forward to seeing your business in CamBiz™. General questions about the directory may be directed to techsupport@cambridgewhoswho.com. Questions regarding a particular business profile should be sent to networking@cambridgewhoswho.com. If you have any suggestions for improvements, please let us know! We’d love to hear your feedback and comments.

Cambridge Who’s Who Learning Center

My Online Profile: Picture Perfect

Two pictures now make your Cambridge Who’s Who online profile twice as nice!

Great News! Cambridge Who’s Who now enables members to display two images in their online profile; one primary image and another secondary image. With two pictures you can add even more personality to your profile by showing off your company logo in addition to putting a face with your name.


If you have submitted multiple images to us in the past, your secondary image will now automatically appear in your profile. If you would like to add an image, you can upload it directly online or email it to images@cambridgewhoswho.com. When emailing images, please specify your name, member number and whether the image is to be used as your primary or secondary image. For additional information on uploading a “picture perfect” image to your Cambridge Who’s Who profile, see March’s Learning Center article entitled “My Online Profile: Picture Perfect.”


Thank you and we look forward to seeing more of you on www.CambridgeWhosWho.com!

Cambridge Who’s Who Learning Center